Voice Search and Voice Commerce: A Transformative Shift for Indian Advertising Agencies in 2025
As we enter 2025, India’s advertising sector is experiencing a dramatic shift, with voice search and voice commerce taking the lead. These advancements are changing how consumers interact with brands, offering advertising agencies new opportunities to stay ahead. With the growing integration of voice-enabled devices, adapting to this new reality is key for businesses seeking to connect with consumers in innovative ways.
The Surge of Voice Technology in India
In recent years, India has seen an increase in the use of voice-enabled technologies such as Google Assistant, Amazon Alexa, and Apple’s Siri. More than 35% of Indian internet users now use voice search regularly – a trend that’s expected to grow significantly as more smart devices enter the market. As the pace of life accelerates in 2025, people are opting for hands-free solutions – whether it’s controlling their smart homes, gathering information, or making purchases.
For advertising agencies, this change in consumer behaviour represents an essential shift in digital marketing strategies. Optimising content for voice search is now crucial. Voice searches often involve full sentences or casual, conversational queries. For example, a consumer might ask, “Where can I find the best coffee in Delhi?” or “How do I buy a new laptop?”
The Impact of Voice Commerce on Online Shopping
Voice commerce is revolutionising how consumers shop by enabling them to make purchases via voice commands. Companies like Amazon and Flipkart are tapping into this growing trend, offering users the ability to shop hands-free through voice assistants.
As more people become accustomed to this technology, shopping with voice assistants is gaining popularity. With the command, “Order my favourite shoes,” a user can complete a transaction without needing to open an app or browse a website. This streamlined process is especially appealing in India’s fast-paced, mobile-driven market.
Amazon Alexa: Pioneering Voice Commerce in India
Amazon has been instrumental in advancing voice commerce in India, particularly through its Alexa-powered shopping feature. This allows users to perform tasks like adding items to their cart, checking out, and tracking deliveries – all through simple voice commands. Amazon has reported significant growth in Alexa interactions in India, with a large portion of users coming from non-metro cities, showing that voice commerce is not limited to urban areas.
This growing trend is a clear indication of how voice technology is reshaping consumer shopping behaviours in India. For advertising agencies, this shift presents an exciting opportunity to integrate voice-activated ads into their campaigns. Brands can leverage voice platforms to engage consumers directly with promotions, product suggestions, or special offers.
How Indian Advertising Agencies Should Respond
To stay relevant in this evolving market, advertising agencies in India must adapt their strategies to align with the rise of voice search and voice commerce. Traditional SEO approaches that focus on typed-in keywords need to evolve to accommodate voice search queries. These are more conversational and can involve long-tail keywords such as “What’s the best pizza in Mumbai?” or “How do I book a taxi in Bangalore?”
In addition, voice-activated advertisements offer a new and dynamic way for brands to engage their audience. Platforms like Alexa present a unique opportunity for agencies to push tailored promotions, discounts, and product recommendations directly to users. This interactivity enables a more seamless, personalised experience, providing brands with an unprecedented way to reach their target market.
Overcoming Challenges in Voice Search and Commerce
While voice search and voice commerce offer numerous benefits, they also present certain challenges. India’s linguistic diversity and regional accents can make it difficult for voice assistants to accurately recognise voice commands. However, with the rapid development of artificial intelligence and machine learning, voice assistants are improving in their ability to understand diverse languages and dialects.
Another challenge is data privacy. As consumers become more aware of how their personal information is used, advertising agencies must be transparent about their data collection practices. Adhering to regulations like the Personal Data Protection Bill is crucial for building and maintaining consumer trust.
Looking to the Future of Voice in Indian Advertising
As voice search and voice commerce continue to grow, Indian advertising agencies must embrace these technologies to stay competitive. Optimising content for voice search and developing strategies for voice commerce will allow agencies to create personalised, engaging marketing campaigns. By understanding how voice technology is reshaping consumer habits, agencies can better serve their clients and connect with consumers in new and innovative ways.
Conclusion
The rise of voice search and voice commerce marks a pivotal moment for Indian advertising agencies. Those who adapt to these changes and incorporate voice technologies into their strategies will be well-positioned for success. By staying ahead of the curve and recognising how these technologies are transforming consumer behaviour, agencies can craft more effective, future-proof campaigns that resonate with India’s modern consumers.
Author Info:
Subhasmita is an experienced advertising strategist and content creator, specialising in branding trends and consumer behaviour. With a strong foundation in marketing and digital media, she offers sharp insights into the evolving landscape of modern advertising. Her expertise, shaped by her work with leading advertising agencies, brings practical value to brands navigating today’s crowded marketplace. Through her blog, Subhasmita shares smart campaign breakdowns, actionable branding tips, and creative ideas tailored for agencies and brands aiming to stand out and stay relevant.
